Community design

5.23.2008

Community design. Internet, the network of networks, is witnessing the next stage in its evolution. Surfers on the world wide web are joining hands to create human-networks that are digitally powered. Starting from usenet, yahoo-groups, google groups, discussion forums and blogs, virtual communities have finally arrived. One can witness an perceptible shift of control over flow of commercial information from producers of goods and services to the customers who buy them. Organizations alive to the change are already leveraging the commercial potential of online communities are already able to enhance customer's brand-loyalty to unbelievably high levels. What is clearer is that it's not the slow and steady who wins the race, but the swift, smooth operator. The ones moving quickly with best foot forward can lay down the ground work for unbeatable brand equity.